Retail IT complexity strongly increases; volume of data explodes, networks are overloaded and business efficiency is at risk!
TO REACH their top 10 goals…
1- Accelerate the digital transformation
2- Attract and retain customer
3- Deliver Fast, convenient checkout (POS);
4- Offer new differentiated in-store services
5- Maximize omni-channel experience
6- Secure transactions performances (stocks, sales, data…)
7- Offer targeted promotions on product selections
8- Take advantage of mobile devices
9- Figure out the best way to use Facebook, Twitter, Linked In and other social media
10- Use more videos and interactive borns to inform customers
AND MANAGE what keeps them awake at night...
Guest-wifi, personalized prices and product selections, “order online/pick up in-store” capabilities, interactive videos, self-service kiosks, in-aisle scanners for price checks, mobile POS, in-store messaging and web site tracking, etc…
All these new IT applications increase the pressure on the network and the complexity you have to deal with. Any slowdown or service interruption puts your business at risk and you can’t afford.
- Up to 40% of revenue is lost when customers abandon checkout lines…
- $90,000 is the cost per hour of network downtime
- Out-of-stock is the number-one in-store dislike;
- Slow in-store or online service is very badly perceived;
- There is a clear link between in-store experiences and services with business efficiency;
- Slowdown or service interruption provides a real financial risk for retailers.
Retail CIOs have to (RE)DISCOVER SIMPLICITY… to deliver maximized shopping experience and embrace safely the next era of retail.
To succeed with the omnichannel and digital transformation, retailers need simplex solutions to guarantee their applications performance over the WAN. A fully dynamic solution that gives them full control and visibility into traffic mix and usage of business-critical applications across the distributed sites (stores, warehouses, regional branches) and business units (sales, marketing, operations, etc.).
Vice President Marketing - Ipanema Technologies