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For French speakers, an interesting interview of Xavier Court, co-founder of the French ecommerce pure player Vente Privée: bit.ly/1kbCQgV
He highlights the importance of omni-channel: "Whether a customer buys online or offline is anecdotal", he argues. Mcommerce represents 40% of Vente Privée's revenues today, 5 years after they started it.

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