In Nicholas Carr's work The Big Switch, the development of IT is likened to the development of the modern electric utility grid 100 years ago, when companies stopped generating their own power with steam engines and dynamos and plugged into the newly built electric grid (1). Today, a similar revolution is underway. Hooked up to the internet's global computing grid, massive information-processing plants have begun pumping data and software code into businesses. According to Carr, computing is now turning into a utility. But how will cloud computing change the economics of IT and is it really as simple as signing up to low cost computing-as-a-service?
Reduced IT Capital Expenditure - This is one of the most cited and most immediately obvious benefits of cloud computing. By allowing individuals to access centralized IT resources using network-based computing, cloud reduces the need for investment in hardware and/or software at business locations. Combined with outsourcing of infrastructure and adoption of software-as-a-service (SAAS), up-front hardware and software license costs can be exchanged for a rental model, like any other utility service. The something-as-a-service (XAAS) model means that infrastructure, software and platforms are all provided by third party IT suppliers, effectively removing the need for any up front IT investment.
IT Economies of Scale and Efficiency - Synonymous with cloud computing is centralization of the IT estate and servers, either in a company's own data center or that of a cloud provider. In this circumstance there is the ability to virtualize the IT environment, and this means a server can run multiple applications rather than just one, as was traditionally the case. For instance, say a pharma company purchases a server to utilize in traditional IT models. Regardless of whether or not this server is being utilized, the ongoing cost still exists, with the machine often running well below capacity. With virtualization in a centralized environment, other jobs can be shifted onto the spare capacity of dormant servers and it's possible to run servers at over 90 per cent utilization.
The Opportunity to Contribute - The cloud enables communication at all levels: across the office, across the hall, across the nation and around the globe. Complex genetic sequences and biomarker data are being hosted in the cloud at an increasing rate. Data is available for access by pharma companies according to research needs. This allows an increased collaboration of existing knowledge – and the financial benefit of not having to conduct research when that research has already been done. For instance, advances in nanoscale and microfluidic chemistry means that DNA can be monitored by photographic sensors, producing collected images of up to 800 gigabytes. According to Chris Dagdigian, principal consultant for BioTeam Inc, "this creates a massive data-capture and handling problem. We are now in an era where instruments that are showing up in very small wet laboratories are capable of producing a terabyte or more of data in a day (2)."
Scalability - The ability to expand or contract servers as necessary allows companies to pay for computing time as they need it, rather than maintaining their own servers. With the cloud, using one server for 1,000 hours costs nearly no more than using 1,000 servers for one hour. Such flexibility is, in a sense, priceless. Take this example from Michael Naimoli, Microsoft's National Director of US Life Sciences, about programs to process protein folding (3): "Look at all the data that goes into protein folding. Companies are currently developing large molecule products – usually called monoclonal antibodies. The activity of that molecule is bound up in how it folds itself. During the discovery process they like to look at the primary sequence of that product and they want to do calculations about how it's going to fold. They have traditionally maintained a large number of CPUs that have to be spun up around that activity and it can take 70 hours to finish up the whole protein folding analysis.
Maximizing Efficiency of IT Staff - This is one of those 'hidden' economic benefits of cloud computing, something not immediately recognized, yet still very much a reality. Maximizing the efficiency of IT people occurs in two ways. Firstly, companies make better use of staff as a byproduct of concentrating servers in larger datacenters. This concentration means fewer workers are needed for infrastructure management. There are fewer people per server, freeing up staff for other activities and resulting in financial savings. Secondly, cloud computing allows a company to reduce the mix of skills it maintains on the payroll. Most companies do not want to acquire skills for the management of all applications they're likely to use – the skills to host and manage different applications, for instance, which can require lengthy training of staff. As hosting and managing exists in the cloud and is more often than not delivered by a third party specialist, companies are free to concentrate their energies on what matters: using the applications.
Minimizing Response Times - Using the cloud is fairly simple. This ease of use, combined with the ability to communicate with a team anywhere across the globe (as information and applications are not tied to a particular location), provides certain economic benefits. Companies can stop or start processes almost instantly. Such rapid responses can be the difference between funds gained or lost. Consider a quote from Eli Lilly's Dave Powers, the firm's associate information consultant for discovery IT, on the firm's usage of Amazon's Elastic Compute Cloud service: "We were recently able to launch a 64-machine cluster computer working on bioinformatics sequence information, complete the work, and shut it down in 20 minutes. It cost $6.40. To do that internally – to go from nothing to getting a 64-machine cluster installed and qualified – is a 12-week process (4)."
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References
- Carr N, The Big Switch: Rewiring the World, from Edison to Google, 2008
- Mullin R, The New Computing Pioneers, Chemical and Engineering News 87(21): pp10-14, 2009
- Koroneos G, Pharma and Cloud Computing: Are We There Yet?, http://blog.pharmexec.com/2010/06/16/pharma-and-cloud-computing-are-we-there-yet/, 2010
- Mullin R, The New Computing Pioneers, Chemical and Engineering News 87(21): pp10-14, 2009
Illustration: « La fée électricité » (details), by Raoul Dufy (1937).